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Top Influencer Marketing Strategies for Any Social Media Platform




Have you ever been in search of the top influencer marketing strategies for any social media?

If yes, then you just stumbled upon your solution.

In this article, we'll unravel some top influencer marketing strategies that you can use for any social media.

In the end, you should be able to have an idea of the strategy to use for your social media influencer marketing campaign.

That said, we'll begin stating that most present-day businesses are trying to stay a step ahead when it comes to marketing strategies and branding.

One of the ways businesses are doing that is by turning to influencer marketing.

According to a statistic by Mediakix, businesses that use influencer marketing have seen great results and tagged it as one of the most excellent forms of connecting with a community.

Influencer marketing has stepped into the limelight of the world of social media marketing- and for a good reason.

Many people today are now turning to their preferred Twitter personalities, YouTube stars, and Instagram models for recommendations and advice on purchasing decisions.

Millions of customers trust these social media influencers, and even marketers pay attention to them.

As a matter of fact, 89% of marketers report that the ROI from influencer marketing is as good or better than other marketing channels.

Also, 71% of marketers reports that the quality of traffic and customers from influencer marketing is better than other marketing sources.

These statistics are indicators of the importance of influencer marketing. So, if you've never considered using influencer marketing for your business, now is the time.

In the next section, we'll talk about some excellent influencer marketing strategies that you can follow to amplify your brand's presence.

Let's dive deep.


INFLUENCER MARKETING STRATEGIES


FIRST STRATEGY: KNOW WHO YOUR TARGET AUDIENCE IS & THEIR INTERESTS


One of the first influencer marketing strategies is to identify your target audience and their interests.

It's recommended that you take out some time to consider the following:


YOUR TARGET AUDIENCE


When establishing your influencer marketing campaign it's essential that you know who you're marketing too. That way when you're searching for an Influencer you find one with an audience that matches your target audience. It's important to know key details about your target audience such as their purchasing behaviors, interest, type of content consumed, etc.

 

THEIR INTERESTS



  • What do they do for fun?

  • What type of content are they consuming?

  • What niches are they interested in?


THEIR PURCHASING BEHAVIORS



  • What website do they visit?

  • How do they shop?

  • What kinds of products do they purchase?

  • Do they use coupons?


THEIR LIFE STAGE



  • What stage are they at in life i.e. parent, retired, middle age, younger generation?

  • Are they a graduating senior, high school student, new mom, home buyer, college student, etc.?


When you're able to map out your audience interests and demographics, you can quickly identify their influencers.

Let's move over to the next strategy.

influencer marketing strategies

SECOND CAMPAIGN: SET YOUR CAMPAIGN KPIS AND GOALS


At a very high level, most marketing teams have two KPIs: direct response and brand awareness.

In other cases, it's a mix of direct response and brand awareness.

 

DIRECT RESPONSE KPIs:


Direct Response campaigns KPIs aims to deliver immediate, specific user action. Below are examples of direct response KPIs:

  • Social media followers

  • App downloads

  • Registrations

  • Account creation

  • Email signups

  • Clicks

  • Purchases


 

BRAND AWARENESS KPIs


Brand awareness campaigns KPIs aims to expand the awareness of a brand and generate buzz around their products and/or services.

Below are examples of direct response KPIs:

  • Search interest (for instance, organic or paid clicks from search, searches based on a brand name, etc.)

  • Website traffic (for instance, clicks, uniques, views, etc.)

  • Media mentions (for instance, links, mentions from the press)

  • Social reach and engagement (for instance, shares, likes, brand mentions, hashtag use, followers)


Influencer marketing campaigns can drive both conversions and awareness, but then it's essential to set specific target KPIs right from the onset.

For direct response campaigns KPIs, it's recommended that you focus on a single conversion type.

If an influencer encourages viewers to buy your products, register for your newsletter, and download your application in the same video, the absence of a CTA will likely not persuade them to take any action.

influencer marketing strategies

THIRD STRATEGY: FIND THE RIGHT SOCIAL MEDIA CHANNELS AND INFLUENCER


Many influencers today are characterized by their most popular social media platform, but then some others diversify their presence across different channels.

For instance, some popular YouTube influencers today started on Instagram and Twitch This diversity gives brands and influencers the chance to promote across several channels.

Having said that, it's worth noting that every social media channel has its own set of content format, users, and individual influencers.

Now, we'll talk about the benefits of each channel.

influencer marketing strategies

FACEBOOK:


Facebook is one of the largest social media channels in existence. On average, the audience on Facebook tends to skew older than Twitch or Instagram.

Typically, when it comes to fostering influencers, Facebook fell behind other social media channels. But recently, they doubled down with a Brand Collab Manager for brands who want to collaborate with creators.

Top Facebook Influencers use Facebook Live Videos to reach out to the platform's global audience.

Even though many influencers have made Facebook their secondary social channel, some others have built their following on the platform.

influencer marketing strategies

YOUTUBE:


YouTube is another social media channel that has prominent influencers across music, beauty, gaming, entertainment, and technology.

It allows influencers to unveil physical products or enjoy a live experience in front of a massive audience. Also, influencers can easily embed links.

YouTube influencer marketing campaigns is considered useful for both direct-response and branding campaigns.

But then, video influencer marketing isn't just applicable to YouTube alone. It can be explored via IGTV/Instagram Stories and Twitch Live streaming as well.

influencer marketing strategies

BLOGS:


Blogs were the early influencer marketing platform that was used when lifestyle, food, and mommy bloggers began to collaborate with brands in the 2000s.

Generally, blogs allow for a narrative and length storytelling, and it provides access to an older demographic (about 25 to 49 years old).

For most businesses, partnering with bloggers can also become an excellent way to drive signups, brand awareness, promotions, website traffics, and other direct-response key performance indicators.

That's because, over time, a successful sponsored blog post has the exclusive advantage of building organic search traffic.

What we're trying to say is that a single blog post can lead to ongoing returns even after many years.

Given that it can still be found in search engine results.

influencer marketing strategies

TWITCH:


Twitch is a live-streaming platform that is predominantly used by gamers. Statistics have shown that more than 15 million audiences spend an average of 95 minutes every day on Twitch.

Many gaming companies are leveraging this engagement. Even big brands like KFC, South Park Studios, Old Spice and Coca-Cola are also trying out Twitch influencer sponsorship as well.

Twitch is rapidly emerging. It's a very powerful social media channel for brands that want to innovate and target highly attentive audiences.

influencer marketing strategies

INSTAGRAM:


Lately, Instagram has revolutionized to a leading social media channel that has over 1 billion users. The combination of Instagram Stories and IGTV is a proud effort by Instagram to dive into the video space.

Instagram tends to have a high number of influencers in travel and hospitality, fashion and beauty, food, fitness, lifestyle, and other niches.

Partnering with top Instagram influencers is an excellent way to position your product and/or service in a highly personalized and visually striking manner.

 

influencer marketing strategies

FOURTH STRATEGY: ALLOCATE A SUITABLE BUDGET FOR YOUR INFLUENCER MARKETING CAMPAIGN


This is an essential influencer marketing strategy.

The reason is simple.

Sizing the budget for your influencer marketing campaign will help you to determine the kind of influencers to work with.

For instance, if you have larger budgets, then you can partner with macro and mega influencers. On the contrary, you can only work with nano, micro, or mid-tier influencers if your budgets are low.

What influencers charge varies across industries. Mid-tier, macro and mega influencers can charge anything within hundreds of thousands, tens of thousands, or even thousands of dollars for just a single sponsored post.

Conversely, nano-influencers charge nominal fees.

Some even collect products from brands in exchange for sponsored posts, while micro-influencers charge anything from twenty bucks to hundreds of dollars for a single sponsored post.

In either case, these set of influencers are both suitable for reaching out to more niche audiences.

Even though some marketers argue that when placed side by side, micro-influencers drive higher engagements than macro-influences, others suggest that the difference might be negligible.

Having said that, brands with low budgets can work with micro-influencers – which is an affordable way to examine a few smaller campaigns.

influencer marketing strategies

FIFTH STRATEGY: SEARCH FOR THE APPROPRIATE INFLUENCER FOR YOUR BRAND


There are many resources and tools that you can use to find influencers within your industry.

In the process of searching for influencers, it's essential always to remember what makes your brand and audience unique.

For instance, not every fashion influencer will be perfect for apparel brands.

A clothing line might be interested in partnering with social media influencers who connect with the same clothing styles, body types, and age groups that the brand caters to.

Peradventure you're set to begin the search, here are different methods that you can employ:

influencer marketing strategies

MANUAL SEARCH:


One of the easiest ways to search for social media influencers is by conducting online research.

Here are various ways to go about this:

  • You can use Ranking Tools like GramAnalyzer, Tubular Insights, or Social Blade. These online tools help you to scan ranking by subscriber count, channel, or category. You can also use the tools to analyze the followers of influencers.

  • Another way is to use search engines like Google. You can begin by searching for things like "most popular Twitch gamers" or "top beauty Instagrammers." Afterward, you can get a list of the top appearing names and evaluate them.

  • You can also use social media channels themselves. Depending on the social media channel, you can research for content creators by keyword, hashtag, or category.

  • Lastly, Your Influence has a plethora of high ranking influencers in a variety of niches to choose from. Find, connect and hire from nano to macro-sized influencers all in one trusted location.


influencer marketing strategies

DATABASES/PLATFORMS:


Influencer marketing databases and platforms serve as a hub where businesses can find and reach out to influencers for a campaign.

  • Databases are directories that enable brands to search, vet, filter and track social media influencers across social media channels

  • Influencer Marketing Platforms, on the other hand, acts as a two-phase marketplace that connects influencers and brands who are in search of specific requirements.



INFLUENCER MARKETING AGENCIES:


In addition to manual search and databases/platforms, influencer marketing agencies also help you to find the influencers that fit your brand.

Without internal resources, the process of selecting from tons of social media influencers, building, managing, and executing different multi-channel campaigns can be devastating for brands.

Many agencies have managed thousands of campaigns, and they offer a reliable track record of high performance.

Even though this option might be more expensive, influencer marketing agencies will also be competent in helping you to select the appropriate influencer for your brand, KPIs, and industry.

After you have a list of influencers for your brand, you can take out time to look through their social channels, engagement, comments, and content.

Are they contentious in any way? What values do they stand for? What is their mode of communication?

This is to ensure that their image is aligned with your brand values and aesthetic.

Also take out time to glance through their sponsored content, how well it performed, and certain elements that you'd want to replicate in your campaign.

influencer marketing strategies

SIXTH STRATEGY: REACH OUT TO THE SOCIAL MEDIA INFLUENCERS


Most present-day influencers are flooded with requests from different brands.

If you want to get their attention, then you need to prepare a concise and professional message that cuts through the crowd.

Even though most influencers post their contact information on their platform, an increasing number of influencers have managers and agents that often respond to campaign requests and brand inquiries.

When it comes to reaching out to influencers, here are some suggestions that will come in handy:

  • You can follow them on their different social media accounts, like, comment and share their posts.

  • On another note, you can reach out to the influencer or their agent with concise and specific request about working together.

  • You can build a good relationship with the influencer even before the campaign commences. The more an influencer relates to your brand, the easier the process would be.


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SEVENTH STRATEGY: DRAFT OUT A CAMPAIGN BRIEF TO COMMUNICATE YOUR BRAND GOAL


After getting a response from an influencer, you have to prepare a detailed and clear campaign brief that incorporates your campaign goals and expectations.

Here are some essential elements of a campaign brief:

  • Determine the social media platform the influencer will publish on

  • Your campaign goal should be obvious, and it should include a call to action

  • Provide specific points that you'd love the influencer to include in the campaign


influencer marketing strategies

EIGHT STEP: PREPARE AN INFLUENCER AGREEMENT


After drafting and sending the campaign brief, you need to develop an influencer contract that explains the details of deliverables, deadline, ownership, and more.

The influencer agreement should explicitly define the terms and conditions of an influencer collaboration.

Also, ensure that the agreement is explicit. That way, you'll lower the chances of influencer controversy and FTC violations.

Below are the essential elements to include in your influencer agreement:

  • Ownership clause

  • Clear deadlines

  • Exclusivity clause

  • FTC disclosure guidelines

  • Precise campaign deliverables


influencer marketing strategies

NINTH STRATEGY: ESTABLISH A MEASURE FOR TRACKING THE CONVERSION OF YOUR INFLUENCER CAMPAIGN


Even before your campaign goes live, it'll be beneficial to determine how you'll track the key performance indicators (like downloads, traffic, mentions, transactions or signups) that you assigned to your social media campaign.

Below are some tracking measures that you can consider:

  • Google analytics

  • Hashtags

  • Redemption or discount promo codes

  • Trackable links

  • Dedicated landing pages


influencer marketing strategies

TENTH STRATEGY: MEASURE AND OPTIMIZE THE PERFORMANCE OF YOUR CAMPAIGN


One of the best things to do after the launch of your influencer marketing campaign is to measure the KPIs you outlined beforehand.

Below are some methods you can use to track your campaign performance:

 

ON-SITE TRAFFIC:


You can review Google Analytics to measure behavioral, conversion, and traffic metrics. Important indicators may include:

  • Referral traffic

  • Site visits

  • New users

  • Conversion rate

  • Goal completions

  • Pageviews

  • Time spent on site

  • User demographics


 

SOCIAL MEDIA METRICS:


Here, you can evaluate the social media channels that your influencer used to promote the campaign. You'll look out for social media metrics like:

  • Mentions

  • Shares

  • Comments

  • Hashtag usage

  • Likes

  • Unlinked brand mentions


 

OFF-SITE MENTIONS AND PRESS COVERAGE:


You can thoroughly search the internet to find places where your brand is mentioned in relation to the campaign.

When you search Google, you can find related brand mentions on press outlets, publications, and different websites.

You can use earned media and public relations software like Trendkite and Cision to track the press coverage of your campaign.

Other free tools like Google Alerts, Buzzsumo, and Talwalker Alerts will also flag mentions for you.

 

CONCLUSION


In this article, we talked extensively about top influencer marketing strategies that you can use to amplify your brand's presence and campaign online.

It's now time for you to act.

What are your thoughts? Are there strategies you'll love to share? Please share your opinions and experiences in the comment section below.