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Explosive TikTok Marketing Strategies for Small Businesses

Hey there. Are you looking for explosive TikTok marketing strategies for small businesses?

If yes, then you're in the right place.

In this article, we'll reveal some excellent and explosive TikTok marketing strategies that brands can leverage for great results. We'll also give a little note on the importance of TikTok and why brands need to get on the platform.

For starters, we'll like to state that if you're a marketer or small brand and you're not yet paying attention to TikTok, then now is the high time to do that.

Presently, entertainment, publishing, and fashion companies are starting to leverage TikTok because of the marketing opportunities it offers.

And as the platform grows, other industries are more likely to get visual and creative with their marketing strategy.

But then, because TikTok is still new, many marketers are still doubtful about the importance of TikTok.

Well, the uncertainty is reasonable, given that TikTok only recently launched hyperlink capabilities and advertising process for brands.

Nevertheless, a lot of TikTok's current big brands have leveraged the platform for brand awareness.

They're also using it to display a lighter side of themselves via challenges, funny videos, and other tactics that you'd see only on TikTok.

Even though TikTok marketing is still in its early ages, it has a great value to small businesses and brands. More so, TikTok is already a ripe platform to market in.

So, if you can create appealing and compelling videos that persuade buyers to purchase your products, you could make thousands of sales on TikTok alone.

That said, let's dive into the world of TikTok marketing.



TikTok is entirely new and it's not as saturated as other social media channels like Twitter and Instagram.

Furthermore, the cost of advertising on TikTok is comparatively cheap, because it hasn't grown to become a very strong influencer marketing platform yet.

Also, the number of users competing for ad placements and sponsorships is relatively few.

TikTok allows you to explore many facets of your brand (such as what makes you exciting and fun). It allows you to be as entertaining as possible and also make money while doing what you love.

Additionally, TikTok allows brands to market to Gen-Z users (the most notorious and difficult set of people to convince).

A lot of brands find it challenging to market to this set of users. But by marketing on TikTok, you're meeting the Gen-Z users where they're, playing by their rule and catching a little fun while doing it.

From the marketer's perspective, TikTok is a platform that helps brands to reach out to current (and even future) potential customer groups.

The platform makes far more sense for brands in the feminine hygiene products, healthy food and drinks, beauty products, and fashion than it's for brands in the retirement homes, new car dealership, investment funds, and building industry.

TikTok is much more suitable for building reach, engagement, and enthusiasm than it's for direct selling. Gladly, a lot of brands use the platform to increase their awareness.



You must be aware by now that the marketing ecosystem on TikTok is still new, but then many brands are also tapping into the opportunities on the platform.

Here are some explosive TikTok marketing strategies that you can use for brand awareness on TikTok:

tiktok marketing strategies for small businesses


TikTok is full of challenges (like Hit or Miss, E-Girl, Pretty Boy Swag, and many more). So, creating a TikTok challenge is one of the greatest ways to encourage engagement and spread brand awareness with the need for little spending.

An example of a remarkable hashtag challenge is Jimmy Fallon's #tumbleweedchallenge. A challenge that Jimmy began on his late-night television talk show (The Tonight Show Starring Jimmy Fallon).

Jimmy dared his TikTok audience to make videos of themselves rolling on the ground while playing a western-music themed soundtrack.

At the end of the challenge, over 8,000 TikTok users made the #tumbleweedchallenge videos.

Now, here's a quick one.

You don't have to necessarily rely on celebrities like Jimmy to set your brand's hashtag challenges.

Another hashtag competition that resulted in excellent social media engagement is McDonald's #bigmactiktok challenge.

In the challenge, TikTok users were invited to make videos of themselves dancing to the "Big Mac Chant." The contest featured a top prize of $5,000 cash and a handful of other rewards. All those that entered for the contest got a voucher for a free Big Mac.

When planning a hashtag competition, it's essential to consider the difficulty level of the contest.

Don't make it too difficult and complicated that people won't be convinced to try. In the same vein, there's no point in making the contest too easy- besides, it's meant to be a challenge.

For instance, even though it might not be hard to roll on the floor like a tumbleweed, many people might still find it embarrassing and challenging.

It's also not good to be too prescriptive in your hashtag contest. That's because TikTok users love to add a bit of their personality in the competition.

tiktok marketing strategies for small businesses


TikTok is another great platform to engage in influencer marketing.

In other words, influencer marketing is one of the explosive TikTok marketing strategies that brands can use to leverage the platform.

Gladly, many young superstars are extremely popular with their fans on TikTok.

Just as it is with every other influencer marketing, it's essential always to establish a very genuine relationship with your influencers and also ensure that they have authentic relationships with their fans.

Even though TikTok is predominantly dominated by young people, it's a perfect place to push actively for sales.

tiktok marketing strategies for small businesses


In addition to hashtag challenge and influencer marketing, user-generated content (UGC) is another excellent marketing strategy that brands can employ.

Over the last few years, UGC has dramatically increased in popularity for online marketers. In various ways, it's the definitive expression of user engagement.

Even though it's probably easier for organizations and non-profits, brands can also use UGC for social advertising.

When it comes to TikTok, one of the best ways to encourage UGC is by inspiring your followers to promote your organization's cause or brand by creating and uploading appropriate content.

UGC is somewhat like hashtag challenge, and of course, it involves users uploading pictures of themselves doing whatsoever is asked in the contest.

For instance, in the user-generated marketing campaign organized by Haidilao (a Chinese restaurant), users were asked to make and upload videos of themselves preparing food using a selection of ingredients from the Haidilao menu.

In the end, about 15,000 people uploaded a video of their food experience.

tiktok marketing strategies for small businesses


Authenticity is one of the tactics that brands can include in their marketing strategies. Unlike other social media platforms like Instagram, TikTok is still quite pure and based on authenticity and self-expression.

If you want to avoid being shunned by the TikTok community and also get massive results from the platform, then you need to employ an extremely high level of authenticity in whatsoever you're doing.

For instance, rather than pushing sales, you can decide to be super creative and build a community.

One way to achieve this is by giving your audience an equal opportunity to be share their views about your brand.

tiktok marketing strategies for small businesses


In-feed native ads are one of the most explosive TikTok marketing strategies that brands can use to get the best results on TikTok.

Advertisements are relatively new to TikTok, and the in-feed native ads work just like Instagram Stories in full-screen mode.

You can embed “Call to Actions” buttons and website links where users can click to navigate to your website.

When designing TikTok in-feed native ads, you have quite a few options to consider.

For instance, you can make the ads fully trackable. That way, you can quickly determine the return of investment of your marketing campaign.

tiktok marketing strategies for small businesses


Even though brand takeovers are relatively rare, they involve giving brand access and control over TikTok for a short time.

It's one of the excellent TikTok marketing strategies because it allows brands to take over TikTok.

For instance, the first brand takeover was by GUESS (a fashion brand) from 1st September to 6th September 2019.

GUESS combined both brand takeovers and branded hashtag challenge as elements of their TikTok marketing strategies.

During the GUESS brand takeover, users were asked to participate in the #InMyDenim challenge as soon as they opened the app.

Furthermore, GUESS also worked with some famous creators like @jammincammy, @madinson_willow, @operamericano, and @ourfire.

Brand takeovers are meant for significant brands on TikTok. Also, only one brand takeover is permitted at a time.

TikTok marketing strategy for brands now has a growing number of popularities, trends, and reach, and if you're a marketer, then this is just the best time to give it a trial.

tiktok marketing strategies for small businesses


We'll like to include "community" as one of the TikTok marketing strategies because everything you're doing on TikTok should be centered on building a presence and a community around your brand, products and/or services.

The possibilities of building a community on TikTok are endless. You can even start with simple videos that speaks so well about your brand.

For instance, Jimmy Fallon is a perfect example of someone who utilized this strategy.

He leveraged TikTok to create challenges that highlight his brand and also capitalize on current moments (like #ElfOnTheShelf Challenge during holiday seasons, #SharpieChallenge during Movember and many others). Afterward, Jimmy can then restructure this content on other channels.

tiktok marketing strategies for small businesses


This article will not be complete if we don't talk a bit about how to get started with TikTok marketing.

Well, the very first thing is to download the application and create an account. Afterward, you can spend some quality time browsing through TikTok to see the kind of videos that users are creating.

Going forward, you can experiment by creating your first video and getting a feel of the app.

Always remember that it'll take a long time to get used to the platform. But then, it's essential to start developing a presence once you create an account.

Instead of trying to begin a TikTok campaign out of the blues, it'll be more beneficial to first create a community around your brand, product, and/or services. That way, you'd have a stronger push and a base to start from.

We ultimately encourage you to experiment, get creative play around, and have fun on TikTok.



In this article titled "explosive TikTok marketing strategies for small businesses," here's a recap of what we talked about:

We talked about the importance of TikTok and why brands need to advertise on the platform. Afterward, we dived into some excellent TikTok marketing strategies.

We do hope that you'll find the information contained in this article very useful.

It's now over to you.

What are your thoughts? What do you think about the TikTok marketing strategies we talked about in this article? Do you have other TikTok marketing strategies that you can recommend? Please sound off your views in the comment section below.


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