Hey there. Have you ever been searching for the #1 TikTok influencer marketing guide?
If yes, then you're in the right place.
In this article, we'll give you an in-depth idea of what you need to know about TikTok influencer marketing.
We'll cover up things like:
For starters, it's worth noting that with over a billion downloads and counting, TikTok is presently ranked as the #1 most downloaded application on the Apple App Store.
Furthermore, TikTok is one of the best social media platforms for influencer marketing, many thanks to its viral and trendy videos.
If you're over the age of 21, then it's most likely that you've never heard of it.
The influencer marketing opportunities on TikTok are sprouting up left and right. To take part in the opportunities, jumpstart or even optimize your TikTok marketing efforts, you need to equip your brand with the necessary knowledge contained in this article.
We'll specifically focus on the fast-rising technique of executing influencer marketing campaigns on TikTok.
If implemented correctly, TikTok influencer marketing will help to widen your reach on the platform. You can also use it to make a great connection with a group of the Gen Z users (the largest population on TikTok).
That said, grab a cup of coffee and let's dive into the world of TikTok influencer marketing.
TikTok is a social media channel that's based around short-form, user-generated videos. It's a social media channel that has taken the social media world by surprise.
On TikTok, users can upload and share videos of 15 seconds, and the channel often features pranking, dancing, lip-syncing, and many other comedic scenes.
Initially, TikTok (then known as Musical.ly) was primarily used to feature youths that were doing karaoke with their preferred songs. But then, when the ByteDance company discovered the future of this app, they purchased it and incorporated it into their TikTok app.
Well, that singular act marked the beginning of a new app that is now spicing up entertainment and also revolutionizing digital marketing.
It's a very great app with excellent usability, and a lot of brands are using it to create tailored videos that speak for their business.
Countdown to today, TikTok is no longer used for the karaoke alone. It's now being used as a self-expression application that allows users to create videos for just about everything and anything.
You never can tell, TikTok might take your business off the ground and give it a better future.
The sweetest part of the story is that TikTok influencer marketing isn't just yet an overcrowded niche.
So, if you partner with an experienced TikTok influencer, your products will quickly get noticed, and thus, you'll get to increase the chances of making more sales.
In a bid to dig deeper, let's look at what TikTok influencer marketing entails.
Before we answer this question, you need to understand who a typical TikTok user is.
According to Forbes, "TikTok is primarily made up of Gen Z users who are not concerned about the "big players" of social media. People who are actively searching out for things that interest them".
Unlike millennials, who are tech-savvy and familiar with the social media ecosystem, the Gen Z users have spent most of their lives within the social media landscape.
Naturally, due to the level of immersion displayed by these sets of users, it's essential to apply forward-thinking and novel technology when trying to reach this young audience.
Even though influencer marketing isn't that popular on TikTok, like it is on platforms like Instagram, brands have come to terms with its massive potential for viral marketing.
The concept of TikTok influencer marketing is centered around partnering with famous TikTok users who have a considerable following and having them persuade others to purchase a product.
People tend to trust their recommendations, and they have a track record of leading people through the right path.
TikTok influencer marketing is one of the best ways to take your brand off the ground. It gives you the ability to reach out to millions of people, even without stressing yourself to create the content needed to win a following.
Even if you don't have a TikTok account for your brand, TikTok influencer marketing can still work for you.
Generally, TikTok influencers have what it takes to provide a future to brands and businesses. They have what it takes to help you build awareness on TikTok even if you don't have any followers. Once you partner with them, they'll bring you more sales and help you to create more product engagement.
On the contrary, if you want to do your marketing on your own, then you'll have to build a substantial following. When you don't have a reasonable number of followers, you won't be able to reach out to potential customers even if you post quality content frequently.
TikTok influencers help to close the bridge and make things easier for brands.
In order to implement TikTok influencer marketing, the very first step is to find and collaborate with a trustworthy influencer.
Just like it’s with any influencer marketing campaign, brands must be careful when selecting influencers that'll represent their brand.
If you don't carefully research and vet influencers, then your influencer marketing campaign might not lead to any results.
Here are some excellent tips on how to find influencers on TikTok:
The very first step to finding relevant TikTok influencers is to identify your target audience on TikTok. That way, you can know the influencers that best resonate with your audience.
It's generally not a good idea to assume that influencers with a huge following will be the most impactful.
It's good to cautiously research the influencers that'll influence buying decisions while generating the most impactful engagement for your brand.
When it comes to finding TikTok influencers, a targeted Google search will also yield some positive results.
For starters, you can begin by searching for "top TikTok creators" to identify some famous TikTok influencers. Afterward, you can narrow the search to capture influencers in a specific niche.
For instance, if you own a fitness line, then a good starting point would be "fitness TikTok influencers."
At this point, we'd like to reemphasize that TikTok is still in its early stages, and the list of influencers is continually changing.
We want to inform you that using TikTok on a desktop doesn't give you much navigational control.
If you're looking to search for user handles, specific hashtags, and keywords, then it's better to always use the mobile application.
Right from the app, you can easily navigate to the discover page, enter your search term in the search bar and voila, the results will start flooding in.
You can identify trending videos from the "Hashtags," "Sounds," "Videos," "Users," and "Top" tabs.
Another way to find TikTok influencers is by searching for sponsored video content that has the #ad tag attached to it.
That way, you can quickly locate existing influencer content and also determine if they're worth reaching out to.
Another way to find influencers is by cross-checking influencers that you already know from other social media channels like YouTube and Instagram. Most reputable influencers have a strong presence on different social media channels.
Meaning, if they're excelling on YouTube and Instagram, it's possible that they might have an increasing fanbase on TikTok.
Well, this condition is relative and doesn't hold for every influencer.
That's why it's essential to check in on the influencers you've worked with or heard of on other platforms.
While doing TikTok influencer marketing, it's always great to keep the following essential steps in mind:
Gladly, in the previous section, we talked about five different tips for identifying TikTok influencers and creators.
Without mincing words, we'll like to state that the results you get from influencer marketing are highly dependent on the kind of influencer you work with.
When you work with the right influencers, you'll then get real traffics that converts. Thus, increasing your ROI.
For example, if you want to market some women's designer shoes, it wouldn't be the most helpful to work with men's fashion influencers. Even though there is some cross over in the target audience, the most targetted audiences would be women's fashion.
Indeed, finding the most relevant TikTok influencers can be a little daunting. But always remember that, when you work with the wrong influencers, you waste both valuable time and money.
The next thing to do after finding the right influencers is to get in touch with them and talk about possible partnerships.
This is an essential part of your TikTok marketing strategy, and over time, a long-term relationship will be beneficial to your brand and the influencer (through monetary compensations)
Aside from that, influencers would even be willing to work with you because your partnership will give them the knowledge needed to engage with their followers. It'll also help them to remain relevant on TikTok.
When reaching out to influencers, it's always ideal to briefly inform them about what you want them to feature.
But then, you need to be technical about that because some influencers would love the content creation strategy to be entirely up to them. They want to apply their creativity and experience as they understand their audience more than you do.
Thus, you only need to give them a brief overview of what they need to feature in the content. Afterward, leave every other thing to them.
This is the third aspect that you must put in place in your influencer marketing campaign. When you offer influencers monetary compensations for their services, then you need to ensure that you're benefiting from the partnership.
After all, it'd be a loss on your side when you pay a marketing firm but don't get more sales from the campaign.
One of the excellent ways to identify and select the right TikTok influencers is by leveraging TikTok influencer marketing platforms.
But then it's important to note that some influencer marketing platforms haven't updated their database to reflect the popularity of TikTok influencers. That's because TikTok is still an evolving social media channel.
Even at that, we're more likely to expect an increase in influencer marketing platforms with robust TikTok influencer databases.
In a bid to provide some guidance, here are some influencer marketing platforms where you can find relevant influencers:
Home to some of the best Influencers on the planet, YrInfluence is constantly adding new influencers to their platform every day. Originally starting off as an Instagram based Influencer marketing platform.
The network has exploded for this platform and tons of Influencers from every platform are starting to jump in. If you're looking for cost-effective and reliable Influencers. Make sure to check out YrInfluence.
Fanbytes is an influencer marketing platform that offers brands the opportunity to identify influencers across various social media channels. Recently, Fanbytes added TikTok as one of its coverage channels.
It's the first dedicated TikTok platform that helps brands to access over 500 million TikTok influencers.
Additionally, Fanbytes help brands to access TikTok bios and influencers who have partnered with other brands.
That's not all; Fanbytes also runs its TikTok influencer marketing campaigns.
If you're looking for TikTok influencers, then Fanbytes is a very reliable resource to leverage on.
Julius is a leading influencer marketing platform that enables users to filter through a database of more than 100,000 reliable and trustworthy social media influencers.
Through the help of multiple filters, brands can narrow their list of influencers based on specific criteria.
Presently, Julius doesn't allow brands to search for TikTok influencers on the platform. But then, there are very high chances that the platform will roll out TikTok influencer search capabilities very soon.
Upfluence is an influencer marketing platform that has a database of over one million influencers (including that of TikTok creators).
The platform features search functionality that ensures granular results.
Furthermore, brands can also identify top-performing influencers and their networks, as well.
So, let's assume that you find a famous influencer like Loren Gray on Upfluence, you can access her video content and other top TikTok influencers that she's connected to.
After finding the right influencers and reaching out to them, the next step is to start working with them.
And to ensure a smooth partnership, some general rules of thumbs should be reflected in a clear and concise influencer contract.
If you want to have a good working relationship with an influencer, here are some things to consider:
Generally, it's not a good idea to repurpose or reshare the content generated by your influencer without their permission.
Even before the beginning of the influencer marketing campaign, it's best to define the terms of partnership and also inform your influencer that you intend to use their content for marketing purposes. Ensure also to specify the duration of content ownership.
For a smooth partnership, it's also essential to give TikTok influencers freedom and also refrain from monitoring their process too much.
TikTok is meant for the creatives in mind, and so you should give your influencers the ability to be as creative as possible.
You always need to remember that TikTok influencers have earned their user's trust, and you need to allow them to extend their expertise and professionalism to work with your brand.
To ensure a great influencer marketing campaign, brands need to communicate their goals, including talking points, audio/visual elements, and the structure for the talking points.
That way, brands will get to avoid a disastrous disconnect between execution and expectations.
It's always important to inform TikTok influencers about the primary goal of your influencer marketing campaign and the message you want to convey.
That way, you'd get to ensure that your marketing campaign has predefined objectives and also prevent influencers from passing out a wrong brand message.
Set a time frame for the campaign. That way, you'd get to determine whether you're on track and everything is working fine in the long run.
You need to define the duration of the campaign, the deadlines for influencers to submit their content for brand approval, and the exact time when you want influencers to share the sponsored content.
Here's an overview of what we covered about in this article:
Now that you've gotten a comprehensive overview of TikTok influencer marketing, it's time to create a TikTok influencer campaign for your brand.
Whether you're looking to run the campaign for the first time, or you want to optimize your brand, it's essential to always collaborate with a professional and relevant influencer to launch an effective campaign.
What are your thoughts? In your opinion, how can brands leverage TikTok influencer marketing campaigns? Please sound off your views in the comment section below.
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