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HOW TO START YOUR PERSONAL BRAND | BEGINNERS GUIDE BEST PRACTICES FOR GROWING YOUR PERSONAL BRAND




Do you want to create a personal brand? Have you been wondering about how to create a profitable business around your brand?

If yes, then this article is meant for you.

For starters, it's worth noting that a personal brand is one of the essential factors that determine the success of your company.

It's the culmination of your brand's identity, which is bundled and presented in a manner that's pleasing, familiar, and attractive to your prospective clients.

But then, are you aware that organizations and companies aren't the only ones in need of solid branding?


Personal branding is indispensable, and it can help you to build and boost a career for yourself. It's all about what people associate you with and how people will remember you.

Simply put, personal branding is your mark in this world, and this mark is the quantification of all your skills, attitude, and knowledge.

What you know, how you do things, and what you're capable of doing are all essential in establishing a successful personal brand.

Furthermore, personal branding is a vital tool for attaining competitive advantage, whether in your personal or professional activities.

The issue now is that most people don't take the time to discover their personal brand. Probably because of the many influences we have in our lives, from our managers to our teachers, parents, and even friends.

When you choose someone's else career path, it can negatively affect your life and work. Also, many people become easily carried away, and they lose out on what's important.

To assist you in your personal brand development, we've laid out some tips on how to start and grow your brand.

Let’s get into something interesting together.

start your personal brand

WHAT IS YOUR PERSONAL BRAND?


Even though the word "Brand" is usually associated with business, the two aren't the same. A brand is something you're always building because it's the declaration of what you love to do and who you are.

Whether you're a business owner, independent freelancer, or full-time employee, your personal brand speaks for you.

The subject of personal branding is mainly centered on the promotion and establishment of what you stand for.

Your personal brand, just as we mentioned earlier, is the unique combination of experiences and skills that differentiates you from other people.

You can either disregard your personal brand and allow it to grow organically or massage it to portray you as the person you wish to be.

Before now, personal brands were merely represented using business cards. Unless you were very famous on social media networks or you featured as the face of advertising, only a few people would have heard of you.

But then, we now live in a highly public world where every action is discussed extensively on social media (no matter how trivial they're) and a world where you're far less anonymous.

The idea of creating a personal brand is common today. Most businesses are now branded, and they make a fortune by developing those brands.

Why then, can't people do the same thing?

Instead of marketing a product or store, personal branding is centered around marketing yourself.

Growing your personal brand comes with several benefits, both professionally and personally, and it can open doors of opportunities for you.

That said, let's discuss why personal branding is essential.

 

WHY YOU SHOULD BUILD A PERSONAL BRAND


If you want to be considered as an influential personality, then you need to create a strong personal brand. It helps you to outshine everybody else.

You can use your personal brand to reveal your skills and knowledge about your area of expertise.

Furthermore, your personal brand is what makes you memorable. It helps you to stand out among other people like you.

Statistics have shown that 84% of millennials have a distrust of advertising. These set of people don't trust the advertisement or even the brands that create them.

However, the journey news is that they're ready to trust in people they know- even the business people that manage the brands they detest so much.

This has transformed the way businesses market themselves. It's also one of the factors that triggered the success of influencer marketing over recent years.

There has also been a drive towards personalizing the essential people in the business. Small businesses can quickly achieve this because there's only a little difference between a single trader and his company.

Large companies, on the other hand, will find it more difficult. However, some people manage it well. For instance, Steve Jobs leveraged personal branding to make himself known as the face of Apple.

start your personal brand

In the same vein, Elon Musk's personal brand is perhaps well-recognized than Tesla's corporate brand (it's even revealed that he has more twitter followers more than 3 of his companies).

As a manager and business owner, you need to bond with your potential customers on an individual basis before delivering your company's message.

That way, your current, and potential clients will see you in the way you want them to and not in some detrimental or arbitrary way.

Now, we'll like to show you some best practices for growing your personal brand.

 

STARTING YOUR PERSONAL CAREER IN 2020


Below are some best practices on how to grow your personal brand from scratch:

start your personal brand

DETERMINE AND PRIORITIZE YOUR PASSIONS AND VALUES


Values are things that you believe are essential in the way you work and live. There are at the core of your personality and they determine your priorities.

For instance, some examples of values include ambition, community, honesty, family, friends, etc.

Values are essential for business, especially during a job search. Prospective candidates for a job are more likely to be hired if their values match that of a company.

When you prioritize your values, it becomes easier to determine the vision of your personal brand.

Passions, on the other hand, are what you love to spend your time doing. Usually, your passions and values might sometimes overlap, but then they're not the same.

One of the best practices for growing your personal brand from scratch is the identification of your passions – both professional and personal.

Professional passions might include automation, design, and technology, while personal passion might consist of golfing, family, and kayaking.

Passions and values help you to determine where you want to be in three, six, and thirty years, including your typical career path.

For instance, if the values and passions mentioned above were ascribed to an individual, he/she would likely work better in an email marketing role that involves automation and design.

He'll also need to live in an area that offers many opportunities for outdoor activities.

start your personal brand

DEFINE YOUR KEY TRAITS


After you've determined and prioritized your passions and values, the next step is to define your essential traits.

These traits are unique elements that help you stand out from the crowd- they help to shape your personal identity.

Many people identify the following as the Big Five Personality Traits:

  • Conscientiousness

  • Neuroticism

  • Agreeableness

  • Extraversion and

  • Openness to experience


These personality traits are accessed on a scale, and your position on the scale determines your unique personality.

Want to try it out? You can determine your unique personality by taking a free test.

In the end, the test will give you an overview of how open-minded, extroverted, agreeable, etc. you are. Thus, helping you to cultivate your brand.

Of course, these traits don't need to be permanent. You can take specific decisions or steps that'll help to move the scale in one direction or another.

For instance, if you're closed-minded, you could try out new things in your personal life and at work. Conversely, you might not be able to change some traits like an introvert or extrovert characteristics.

If you want to get a sense of who you are today, you can ask your family and friends for their candid opinion. You can ask them to describe you in three adjectives.

Afterward, you can easily create a personal brand statement that truly represents you.

To get started, you can use a fill-in-the-blanks prototype from Dummies. You can also edit it later to suit your needs.

start your personal brand

DEVELOP YOUR PERSONAL IMAGE


Now that you've identified your personal traits, passions, and values, the next step is to start showcasing them.

Are you thinking of how to achieve that?

Come on, let's show you some ways to get started:

  • Use content to build credibility. Use your LinkedIn profile, personal blog and/or publishing tools like Medium to discuss topics you're knowledgeable about

  • Create a unique and excellent email signature. If you can't edit the email signature, then use personal email but ensure that it contains your signature, contact information, website, and social media icons

  • Stay prepared for big meetings and networking events by keeping your pants, blazer and skirts ironed and ready to go

  • Get a professional headshot and use them on your social profile, company's website, etc.


 

start your personal brand

DEFINE YOUR TARGET AUDIENCE


In reality, not everyone can actually like you. So, why should you try to please everyone when building your personal brand?

Just like it's for organizations, individuals also need to define their target audience.

Remember those childhood days when you always wanted to get approvals from your parents only when they're in a good mood?

Well, there's much to learn from the scenario.

For instance, you benefit more when you invest your energy and time into an audience that's more likely to give you your anticipated outcome.

The following people are part of your target audience:

start your personal brand

Your Community:


Who is your brand's message meant for? Who will benefit from them? Who will offer you what you're asking for?

This set of your target audience is your supporters, followers, subscribers or community members. If you want to develop a proper personal brand then you're going to need a strong foundation.

Your community is what gives your personal brand power & influence.

start your personal brand

Your Advertisers?


It's in this section that you'll find the clients, investors, or promoters. This is the group that is interested in either using your skills to promote their brand or business or they are interested in some other type of collaboration.

When determining this set of people, it's essential to do your research and include as many details about them as you can. Afterward, you can identify their professional and personal motivations. That way, you'd get to understand better how you can help meet their goals and how they can also help you achieve your own goals.

Once you have the attention, you can turn it into revenue. Make sure to always have an open line of communication for promoters/advertisers. They can offer immense resources used to push your brand further.

start your personal brand

BUILD YOUR ONLINE PRESENCE


After defining your target audience, the next thing is to get established online. If you want to build a recognizable personal brand, then this step is essential.

It's best to start by securing social usernames, URLs, etc. that perfectly fits your brand before it's taken by someone else. This includes your personal website and all the social media networks you can join.

You can use tools like NameChk or knowem to check the availability of social usernames and URLs across several social communities.

If your favorite name has been chosen, then you can try using underscores, numbers, or dashes to find something that best fits your brand.

On another note, if you're looking for clients or you want to improve your job standing, then you can think of creating a LinkedIn profile. Instagram, Facebook, and Twitter are the other social media networks that you can also consider.

You can help further your personal brand by can securing a username and building profiles on the social networks mentioned above. Your website should also display your best work and/or attributes.

start your personal brand

START BLOGGING


A lot of marketers see blogging as one of the best ways to build a business. But then, it can also be useful for building a personal brand.

Do you have a website already?

Here are some strategies that you can use to gain followers:

  • Join the right online communities

  • Include social sharing buttons on your blog

  • Write about influencers and ask them to share your post

  • Always syndicate and repurpose your content


Once you've built an audience on your blog, always cater to them, post frequently, and follow SEO best practices.

 

FOLLOW THE FOOTPRINT OF A PROFESSIONAL


What do you admire outside and inside the marketing industry? Below are some great personal branding websites that you can draw inspiration from.

start your personal brand

Neil Patel:

start your personal brand

Darren Hardy:

One common feature is that these individuals presented their work and themselves uniquely.

 

CONCLUSION


In this article, we discussed some best practices for growing your personal brand.

Let's reiterate: your personal brand is how the world sees you. So, you need to polish your brand and give it a great start. When you start with an uninteresting and unpolished brand, you'll only hurt your efforts.

We do hope that you found it useful.

Now, we'll love to hear from you.

In your opinion, how can someone build a personal brand? Are you ready to build your personal brand? Are there other best practices you’ll love to share? Please sound off your comments below.


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