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Top 10 Highest Paid Social Media Influencers | 2019 List

There was a time when parents used to yell at their kids to get off social media because it was merely perceived as a time waster. That was until people began to realize that big money could be made from social media. Yeah, very REAL MONEY.

Today, so many social media influencers are earning more cash than what some of the top paid positions make in three years. Whenever it comes to the issue of money, a lot of people want to know those who are considered as the highest paid social media influencers.

Even though most people on social media aren't earning a huge amount of money, there are certainly some people who do.

In this article, we're going to be uncovering the top ten highest paid social media influencers and the impacts they've made both with their followers and their brand.

But before that, we'll briefly introduce the meaning of the terms "social media influence" and "social media influencer."

Let's get started.


Social media influence is a marketing terminology that describes a person's ability to impact other people's thought in an online social community. The more influence an individual has, the more appealing he/she becomes to companies and firms who're looking to sell a product or promote an idea.

At a foundational level, social media influence can be valued by examining an individual's Twitter followers, Instagram followers, Facebook friends, and LinkedIn connections.

A more detailed analysis is required to determine: how an individual makes social connections, who those connections are, and the trust level between the influencer and his/her connections.

Ideally, some professionals recommend the use of social influence measurement tools like Klout (this tool provides a numerical score between 1 to 100 based on an individual's online activity on famous social media sites like Instagram and Twitter).

Other industry professionals have raised issues concerning the legitimacy of the metrics provided by Klout, pointing out that it doesn't measure every online activity.

For instance, a blog post from a trustworthy author could reach a small but targeted audience and possibly be more effective than a simple tweet that reaches thousands of people.

It's predictable that as it becomes easier to analyze and examine unstructured data, there will be a more precise social media influence metrics tool.

Now that we've gotten a clue of what social media influence connotes, let's take a look at the meaning of social media influencer.


A Social media influencer is an individual who has established credibility in a particular industry, has access to a massive audience and can persuade others to act based on their endorsements.  An influencer uses different social media platforms to express their opinion on specific products or brands, and subsequently influence their captive audience.

The notion of an influencer is pretty simple: they're an ordinary person who is a representative of the general public, fairly reviewing and discussing products, services and building a trustworthy relationship with their audience.

They have the power to influence the purchasing power of specific products and/or services by appraising the product across different platforms like Snapchat, Instagram, Twitter, YouTube among others.

An influencer may be anyone from a celebrity, to an online entrepreneur to a blogger. They use their leverage, authenticity, authority, or position of power with industry to engage with their fans.

They aim to capitalize on a niche and help it gain widespread credibility.


Here's a list of the top 10 highest paid social media influencers.

Kylie Jenner:

Kylie is one of the very powerful social media influencers many thanks to her 118.5 million followers.

The superstar is a very versatile woman, and she exhibits her modeling, makeup empire and socialite status via her Instagram posts. She also makes easy money via sponsored posts.

Aside from being a famous influencer, Kylie is also one of the highly-paid social media influencers.

According to the 2018 report by Hopper HQ's Instagram Rich List, it was discovered that the world-star earns one million dollars per sponsored Instagram post, making her one of the highest paid Instagram influencer around.

Kylie promotes her products, and she's continuously seen displaying her latest makeup kits.

One fantastic thing about Kylie is that she doesn't just tell her followers about her brand, but she demonstrates the brand by using her products.


DanTDM also referred to as Dan Middleton is one of the highly-paid social media influencers. The superstar has over 21.5 million YouTube Subscribers, and over 14.7 billion views.

Dan is a professional gamer, author and British YouTube personality. He began his YouTube channel by concentrating on daily Minecraft plays, but at the moment, he has covered many video games.

As at 2017, Dan topped the Forbes list of highly-paid YouTube stars, earning about $16.5 million in a year. In 2018, he earned $18.5 million. Even till today, he stills maintains an excellent standing.

How he's made his money?

Dan is popularly known for gaming and reaction video which shows him playing games like Fortnite or Minecraft on camera. Aside from that, he also makes money on his branded merchandise or tour line.

Selena Gomez

Selena Gomez is an outstanding celebrity influencer having over 144 million followers on Instagram and over 21 million YouTube subscribers.

She is one of the highest-paid social media influencers, and according to Vanity Fair, she earns $550,000 per sponsored Instagram post.

The award-winning singer has frequently used her social media account to enhance charitable causes like protecting children from violence and her initiative against human trafficking.

Apart from her professional plugs, Selena also posts many videos and photos to interact with her enormous fan base.

Even though many people believe that popularity is one of the essential requirements to become a social media influencer, Selena establishes that you need to have a personal, raw touch to interact with your followers. If you want to make the best out of Instagram.

Jake Paul

Jake Paul is among one of the few persons to have a successful transition from Vine to YouTube. At the moment, he has over 18 million YouTube subscribers, over 11 million Instagram followers, and over 3 million followers on Twitter.

According to Business Insider, the world star earned around $11.5 million in 2017. In 2018, his earning skyrocketed to $21.5 million even though many people see him as a Jerk, according to NY Times.

Jake's exciting content, including his video in which he suspends a trampoline from a helicopter, has enticed the audience of over 32 million fans on his YouTube account.

He also shares outrageous contents on Instagram (his second most significant social media channel).

How he's made his money?

Jake Paul, well-known for his reaction, raps and pranks videos, sells his merchandise. He has also dived into the music industry.

Kim Kardashian

Kim Kardashian is an American businesswoman, media personality, model and socialite. With over 137 million followers on Instagram, the world star is one of the highest-paid social media influencers of the bunch.

According to the 2018 report by Hopper HQ's Instagram Rich List, it was discovered that the world-star earns about $720,000 per sponsored Instagram post. The amount was a little lesser in 2017 ($5000,000 per sponsored post).

Initially, Kim gained media attention as a friend and stylist of Paris Hilton. Her popularity however skyrocketed after a 2003 sex tape with her former boyfriend was leaked in 2007.

Later on, she and her family began to appear in the E! reality TV series. Its success soon led to the formation of spin-offs including Kim Take New York, Kourtney, Kourtney, and Khloe Take Miami.

In 2015, Kim was reported to be the highest-paid reality television personality with an annual earning of over $53 million.


PewDiePie whose real name is Felix Kjellberg is a Swedish social media influencer with a subscriber base of over 95 million on his YouTube channel.

He also has over 15 million followers on Instagram, over 7 million page likes on Facebook and over 16 million followers on Twitter. According to Business Insider, the world star earned about $12.5 million in 2017 and approximately $15.5 million in 2018.

Even though he's been criticized over and over again for creating insensitive and inappropriate content, the social media star still sustains extreme popularity. PewDiePie has also leveraged his online reputation to launch a limited edition apparel line.

How he's made his money?

PewDiePie focuses more on Popular culture commentary and YouTube. Despite the media scandals, he still makes money from advertising. According to Forbes, PewDiePie earns up to $450,000 for a sponsored video.

Cristiano Ronaldo

Soccer superstar Cristiano Ronaldo is another highest paid social media influencer who earned over $400,000 in 2017, and $750,000 in 2018. He also receives $750,000 for every sponsored post.

His 164 million followers on Instagram are privy to many of those sponsored posts, including his line of sports gears, underwear, and partnerships with brands like Nike and Herbalife.

The five-time Balloon d'Or winner and Juventus soccer megastar also share family photos as well as different training and game posts. Wherever Cristiano goes, the world is sure to go with him.

One thing that Ronaldo does very well on his channel is that he posts regularly. He keeps his admirers committed to his content with consistent updates about his life.

You too can keep your followers interested in your content by steadily posting and sharing excellent contents.

Jen Selter

Jen Selter, an American fitness model and internet celebrity is one of the highest earning social media influencers with over 12 million followers on Instagram.

She's a fitness Instagrammer, and she earns around $21,000 for every sponsored post and about $1.4 million every year from her fitness plan. Aside from her main Instagram account, she also manages nine other exceptional and well-known Instagram account.

When thinking about top social media influencers in just the health and fitness niche, Jen Selter will undoubtedly be one of the first people to think of. The world-class star has gone to create her website where she gives users access to her health tips and fitness routines essential for a perfect body.

Cameron Dallas

If you're looking to become an internet personality and secure a TV line along the line, then Cameron Dallas is the guy to learn from. He's one of the most popular and highest earning influencers in the present day social media world.

Even though Cameron was more popular on YouTube and Vine than he's on Instagram, his 21 million followers on Instagram proposes that he isn't doing too scruffy there as well.

He has a net worth of $4.5 million, and a sponsored post normally nets him around $17,000. In addition to his social media efforts, the superstar has featured in some films and TV series.

His interest in internet fame landed him in Netflix's biopic "Chasing Cameron." Also, his posts have personal, charismatic touches and he uses them to connect with users.

Dallas ascertains that showing off your interests and personality can gain you a noteworthy fandom.

Nash Grier

Nash Grier is an American Internet personality and a social media influencer that became well-known for his online vine Video.  He has over 9 million followers on Instagram, 4 million subscribers on YouTube and for a while, he shared a house with Cameron Dallas.

The Instagram star and YouTuber began his career when he was still a 15-year-old freshman in high school, and he has released social media apps and video games like Mobi, Challenged and Cash Dash.

He has his website where followers buy his merchandise, and he has worked for great brands like Aeropostale. Nash is known to charge around $13,000 per sponsored post. He also collects anywhere between $25,000 to $100,000 to advertise products on his Vines channel.

In 2017, Nash starred in the film project called "You Get Me."


Social media influencers combine their corresponding brand awareness with consistent posting and personal touch to draw users in and entice them to make a decision.

Today's top social media influencers connect with millions and even billions of fans through a progressively wide array of formats and mediums.

This allows brands to intensify their influencer marketing campaign and promote via a vast network that influencers have built. Either through stories, videos, or social posts.

If you're looking to become a successful marketer, then you need to be well-rounded and disposed to learn from top social media influencers and also partner with them.

Don't be scared of the price they charge. This article only outlined the list of some highly-paid social media influencers.

Not all influencers charge very high for sponsored posts: there are so many out there whose prices are far more reasonable compared to the exorbitant rates charged by the above social media stars.

Do you have further questions about the top 10 highest paid social media influencers? We'd be happy to hear from you; leave us a comment below.


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